Branding & Identity

Who are you? What do you do? Why does it matter? Our 4-D branding process, refined over a decade, is reliably efficient and effective in creating a strong visual identity. Our brand strategy and visual identity systems are some of the world’s best brands.

Brand Guidelines

No brand should live without guidelines. The brand guidelines book keeps you you. The book is referenced throughout the life of your brand to maintain consistency, establish credibility, and increase efficiency. We create or update this book for brands at any stage of their life—refreshed, established, or newly created.

Brand Audit

What is helping or hurting the brand? Brand audits help you recognize your strengths and weaknesses, create opportunities for improvement, and find new ways to help your brand stay relevant and move forward. It also helps to determine how you can sharpen your image so that you stand out among your competitors. Our four step process reviews, evaluates, scores, and offers improvements for your brand.

Brand Asset Creation

While referencing the brand guidelines book you’re building your brand equity through asset creation—this is fundamental in feeding your living brand. Take chances, have fun, don’t be afraid to fail. How do you know when an idea is innovative? When it scares the hell out of you.

Design Consult

Let’s discuss your project, concept a new venture, brainstorm design solutions, or talk about what inspires us. We guarantee you will leave this convo with inspiring, informational, and actionable takeaways. Some deliverables include concepting, research, strategy, ideation, advice, and a follow up email with all notes.

Expertise

Strategy

Naming

Messaging

Digital

Environmental

Experience

Refresh

Organizational

Launch

Positioning

Startup

Notable Clients

Pearson Education

United States Agency for International Development (USAID)

Democratic National Committee (DNC)

Democratic Congressional Campaign Committee (DCCC)

Obama for America

Ford Motors

Clean Energy Trust

Upworthy

National Public Radio (NPR)

Dorchester Projects

Maven Cafe

Chicago Parks Foundation

Foxwell Digital

Kraft Foods

MillerCoors

Goose Island

Whirlpool

Disney

KitchenAid

Walgreens